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Linking the entire Australia and New Zealand LGBTIQ community together over a human right.
ANZ have proudly been sponsors of the LGBTIQ community for many years on both sides of the Tasman. For 2017 they wanted a message that genuinely drove support, change and empowerment.

Listening to the real battles the community face daily was crucial, from that #HoldTight was born, an emotive, public call-to-action to not let go of your loved one’s hand in times of feeling uncertain.

Launched with an online film, the message sparked a local and global flood of support over a human rights issue many we’re unaware of. It grew into a month long PR and socially led campaign that has grown into daily narrative and continues to attract support.

Awards

2017 Spikes Asia – Gold | Digital | Social Purpose

2017 Spikes Asia – Gold | Film | Financial Products and Services

2017 Spikes Asia – Bronze | Direct | Financial Products and Services

2017 Spikes Asia – Bronze | Film Craft | Art Direction

2017 Spikes Asia – Bronze | PR | Business Citizenship Corporate Responsibility

2017 Spikes Asia – Bronze | Promo & Activation

2017 Cannes Lions - Bronze | Financial Products & Services

2017 Cannes Lions - Bronze | Sponsorship & Partnership

2017 Cannes Lions - Bronze | Financial Products & Services

2017 Cannes Lions - Finalist | Use of Social Platforms, Promo & Activation