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Poh Leong Koh

Art Director, TBWA\NZ

Poh grew up in Pulau Ketam, a fishing village in Klang, Malaysia. Coming from a long line of fishermen you could say he was a pretty dab hand with a net, but after a while he became more interested in fishing up new ideas.

So he moved to the big smoke, Kuala Lumpur, to get amongst it and study Multimedia Communications at The One Academy. After six years producing 3D animation, effects simulation and motion graphics for clients across Malaysia and Singapore, Poh joined Leo Burnett KL as a Junior Art Director.

He has worked on Maxis, Malaysia’s top telco brand before moving to DDB to work on Telenor’s Digi, who subsequently took over Maxis. Maybe because of him.

After a while Poh cast his eye out to the horizon, like all good mariners do, and set his course for New Zealand. Now he joins TBWA as an Art Director working across all of our brands.