Head of Production, TBWA\NZ
With over 25 years at the business end of advertising, Mark has managed studios, delivered production solutions for large retail accounts, and turned some of the most unfeasible ideas into award-winning reality to deliver some of the country’s most memorable campaigns.
His advertising career began at Ring Royale and Partners; then one of New Zealand’s most awarded DM agencies. When they merged with HKM, Mark was promoted to look after production for the whole business. It was there that he oversaw all the production elements involved when PostBank became ANZ, regularly travelling to Wellington to manage the Wellington DM base of operations.
In 1998 Mark moved to TBWA\ where he helped build the studio from just two to a team of 16 operators, three designers, and five producers. Along the course of his career, Mark has also turned a giant bungee ride into a soccer ball for ‘adidas Be the Ball’, printed hundreds of posters with the blood of the All Blacks, and coordinated the build of a 30-foot high ‘Absolut bottle’ out of number 8 wire.
In 2012 Mark moved to Shine; one of New Zealand’s pre-eminent creative shops. There he managed client campaigns such as Hyundai Country Calendar, Isuzu D-Max Hunts - where he buried a D-Max ute deep underground in Woodhill Forest, to DM projects for GE Money.
2015 saw Mark spend some time at True where he worked on the ‘Air New Zealand Men in Black’ campaign before he was enticed back to TBWA\.
Mark is a driven, make-it-happen guy who uses his unique blend of creativity and pragmatism to deliver exceptional results for agencies and their clients time after time. Equally at home with a straight forward press ad campaign to building New Zealand’s largest billboard, Mark gives every job, big or small, exactly the same level of attention to detail.