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Gideon Retief

Digital Lead, TBWA\Auckland

Gideon’s project management, client partnership, and operational experience, accompanied by his passion for innovation and entrepreneurial drive makes him a high performer in fast-moving, innovative environments.


He is passionate about UX, brand, and digital marketing with a solid understanding of current and emerging tech alongside experience working in, and leading, high performance production teams.


Gideon looks after all things Digital across all major TBWA clients, managing the in-house digital production team, and has proven he is a safe pair of hands with over a decade of experience working across New Zealand’s biggest businesses.


In his spare time Gideon is a family man studying towards an MBA at the Auckland University of Technology.