Senior Copy Writer, TBWA\Auckland
David has been a creative just shy of 25 years; working in Australia, with occasional spells in the USA, but for the past seven years he has been based in New Zealand. Over his career, he has honed his craft in large multinational networks, small hotshop boutiques, and everything in between.
He has experience creating for practically every category that exists, although his favourite challenges usually involve some form of social good; from voter education and encouragement campaigns, to recruiting more humanitarians and peacekeepers into the armed services, raising funds for spinal research, fighting depression in rural communities, and getting people to sing for their Bourbon (okay, that last one was a test to see if you were still reading).
At TBWA\ he continues to search for the human truths that make for great work. He’s as dedicated to the strategic end of the business as he is to the pointy pen end, so you’ll generally find him turning briefs inside out and giving them a good shake.