Guy Roberts joins TBWA\New Zealand as Executive Creative Director
June 07, 2019
AUCKLAND, NEW ZEALAND, 7 June 2019: TBWA\New Zealand has hired Saatchi & Saatchi Auckland's Executive Creative Director, Guy Roberts to join the leadership team as their new Executive Creative Director across TBWA and
Roberts is returning to his agency roots, having last worked at TBWA in 2010 followed by a stint at Droga5 then seven years at Saatchi & Saatchi Auckland.
During his career Roberts has developed some of New Zealand’s favourite advertising including campaigns for Toyota, Tui Brewery’s Beer Plumber and Catch a Million, ASB’s Clever Kash and Adidas All Blacks.
Shane Bradnick, Chief Creative Officer says, “We’re so excited to have Guy join the team, he’s an absolute top human and equally a top creative talent. Having been part some of the country’s most iconic work, Gus brings invaluable experience and knowledge to the Agency and our clients, as we keep pushing to make TBWA\New Zealand truly world class.”
Roberts says he is looking forward to returning to TBWA to join the leadership team and to work with Shane Bradnick and Catherine Harris, who are driving the agency’s clients and brands forward.
Roberts comments, “I can't wait to get stuck in with Shane and Catherine, they’re a bloody talented duo and awesome people to boot. I’ve always been a firm believer in the power of TBWA’s Disruption philosophy and I’m looking forward to joining the New Zealand leadership team. Culturally, the business lives and breathes Disruption, the network is extremely well connected and the local team is incredibly plugged in to culture and emerging trends.”
Catherine Harris, Managing Director of TBWA Group says, “Bringing Guy on board is part of our ongoing investment into great talent, a focus on disruptive creative and in building out the capabilities of the agency. TBWA\New Zealand is going from strength to strength and I’m excited to welcome Guy to the team.”
Roberts role as TBWA\New Zealand ECD commences in July.